This site was created to support the launch of vitaminwater in countries outside of the United States. Since each country has a different flavor line-up and even different names and ingredients for each flavor, a templated solution was created.

The user is recommended vitaminwater flavors that best fits their body's needs according to the time of day. Each flavor is presented with arresting and humorous imagery and headlines spoken from the brand's unique voice. The flavor imagery can be customized to target individual markets.

As the designer on this project I not only designed the structure for the site but also helped to set the visual direction for the flavor photography for the regional launches.